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PLANO, Texas, Feb 26, 2008 (BUSINESS WIRE) -- J. C. Penney Company, Inc., one of the nation's largest department
store retailers, is offering shoppers an easy and exciting way to
experience style and quality at smart prices with the grand opening of
the JCPenney store at the Crossroads Shopping Center, located at
N96W18515 County Line Road in Menomonee Falls, Wis. The official grand opening for the new, 110,000-square-foot
JCPenney will take place on Friday, March 7, marked by a
ribbon-cutting ceremony at the store's main entrance at 8:45 a.m. The
Menomonee Falls store is among 10 JCPenney stores celebrating grand
openings on the same day nationwide. "JCPenney has a strong heritage throughout Wisconsin, and this new
store continues our legacy of offering quality merchandise and
services in an easy-to-shop store environment," said Store Manager
Julie Deming. "Our outstanding brands, personal service and
exceptional team of Associates set us apart. We invite everyone in the
community to come and celebrate our opening with us." Two Great Concepts Take Center Stage The heart of the store showcases JCPenney's two brand concepts: a
Sephora beauty boutique and the extraordinary American Living
collection of fashions for men, women, children and home. The full-service Sephora boutique covers approximately 1,500
square feet and boasts the best that Sephora has to offer, including
some of the most desired brands in makeup, skincare, fragrance, and
accessory products such as Bare Escentuals(R) and Philosophy(R). The
Sephora inside JCPenney is staffed by a team of beauty consultants
specially trained in the Science of Sephora. Developed exclusively for the JCPenney customer by Global Brand
Concepts, a division of Polo Ralph Lauren, and introduced for spring
2008, American Living is a classic traditional lifestyle brand that
combines impeccable quality with a clean, timeless style. It captures
the spirit of American aspiration, diversity, and celebration - all at
JCPenney's signature smart prices. Throughout the store, wide aisles and efficient customer service
centers make shopping easy and convenient. The updated layout helps
shoppers easily locate all of JCPenney's major brands, including The
Original Arizona Jean Company(R), Chris Madden(R), nicole by Nicole
Miller(R), Liz & Co.(R), Ambrielle(R), SouthPole(R), Worthington(R),
Stafford(R), Bisou-Bisou(R), Carter's and Nike(R). Additional Services For added convenience, JCPenney on County Line Road provides an
assortment of services under one roof, including an all-occasion
portrait studio, expert in-home custom decorating services, and a
full-service salon offering an array of professional hair and beauty
services, as well as products from leading salon brands. In addition,
customers can place orders or pick up catalog and Internet purchases
at the store's Solutions desk. JCPenney Afterschool Fund Grants As part of the March 7 grand opening celebration, the JCPenney
Afterschool Fund will contribute grants to the John C. Cudahy YMCA
that will allow three local children to participate in YMCA
afterschool programs during the school year. Additionally, JCPenney
will provide each child selected to receive a grant with a JCPenney
gift card for school apparel. The contribution will be presented
during the store's ribbon-cutting ceremony. The JCPenney Afterschool Fund is a charitable organization
committed to providing children in need with access to life-enriching
afterschool programs that foster their academic, physical and social
development. Currently, more than 14 million youth in America are
unsupervised every day between the hours of 3 p.m. and 6 p.m. Through
partnerships with the YMCA of the USA, Boys & Girls Clubs of America,
National 4-H and United Way of America, the JCPenney Afterschool Fund
helps prepare children to reach their full potential by providing them
with essential afterschool opportunities. Grand Opening Activities Throughout grand opening week, customers can register to win great
prizes, including a $1,000 JCPenney gift card, as well as one of 50
$100 gift cards to be used toward any JCPenney purchase. The
sweepstakes runs March 2 through March 15 in select states only, is
open to those 18 years or older, and no purchase is necessary to
enter. For complete rules, go to jcpnewstores.com. JCPenney, celebrating 106 years of serving America, has served
Wisconsin shoppers since 1916. The new store will contribute
approximately 130 jobs to the local economy. JCPenney on County Line
Road will operate Monday through Saturday from 9 a.m. to 10 p.m. and
Sunday from 10 a.m. to 8 p.m. About JCPenney JCPenney is one of America's leading retailers, operating 1,067
department stores throughout the United States and Puerto Rico, as
well as one of the largest apparel and home furnishing sites on the
Internet, jcp.com, and the nation's largest general merchandise
catalog business. Through these integrated channels, JCPenney offers a
wide array of national, private and exclusive brands which reflect the
Company's commitment to providing customers with style and quality at
a smart price. Traded as "JCP" on the New York Stock Exchange, the
Company posted revenue of $19.9 billion in 2006 and is executing its
strategic plan to be the growth leader in the retail industry. Key to
this strategy is JCPenney's "Every Day Matters" brand positioning,
intended to generate deeper, more emotionally driven relationships
with customers by fully engaging the Company's 155,000 Associates to
offer encouragement, provide ideas and inspire customers every time
they shop with JCPenney. SOURCE: J. C. Penney Company, Inc. J. C. Penney Company, Inc.
Tim Lyons, 972-431-3400
tmlyons@jcpenney.com
Copyright Business Wire 2008
**********************************************************************
As of Friday, 02-22-2008 23:59, the latest Comtex SmarTrend® Alert,
an automated pattern recognition system, indicated an UPTREND on
01-23-2008 for JCP @ $42.93.
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JCPenney Welcomes Shoppers to New Store in Menomonee Falls